Hardly. Encoding is much more than setup.exe/dmg/rpm. $5-$6k for bits, but much more in service management and operation. If our application was positioned to

Hardly. Encoding is much more than setup.exe/dmg/rpm. $5-$6k for bits, but much more in service management and operation. If our application was positioned to take advantage of Zencoder, I would use their service in a second.