When you sell a gift card you don't want on Cardpool you get up to 92% of the value. The difference is their margin on resale. That's probably the bulk of reven

When you sell a gift card you don't want on Cardpool you get up to 92% of the value. The difference is their margin on resale. That's probably the bulk of revenues. Also they almost definitely make an affiliate commission on the sale of any new gift cards (maybe around 2% based on payouts from other gift card aff programs on commission junction)