I never implied they can’t, if you have a green field project with no technical constraints then it’s pretty straightforward to make whatever you dream up. The

I never implied they can’t, if you have a green field project with no technical constraints then it’s pretty straightforward to make whatever you dream up. The article is trying to teach every discipline of the field of user centered design and companies past a certain size i.e. F500 companies, have design teams with people that specialize in the different areas like research, interaction design, front-end UI prototyping, etc. go look at google UX positions and you’ll see what I’m talking about. The lone UX unicorn designer this article is targeting runs counter to UX positions in large companies and the work they do as a member of a design team. If you want to be a solo jack of all trades type designer then certainly disregard what I’m saying, just giving advice as someone who has knowledge of what hiring managers are looking for on their design teams.