“ Maybe, movie studios should start with "cheap-to-rent-but-costly-to-own" model initially when a movie releases, and gradually as the time passes, the movie no

“ Maybe, movie studios should start with "cheap-to-rent-but-costly-to-own" model initially when a movie releases, and gradually as the time passes, the movie now becomes same price to own as was to rent initially...” Aren’t we seeing this exact trend already? Or are you saying new digital movies should cost even more than $20-30 initially?