> or start _gasp_ targeting less talented people. I have seen this work in the B2B startup world. Hire ambitious ppl with some dev experience, but definitely n

> or start _gasp_ targeting less talented people. I have seen this work in the B2B startup world. Hire ambitious ppl with some dev experience, but definitely not from top CS programs, and have them grind to implement custom solutions that steal enough paying customers from some larger co, who will acquire you to force you to stop, even though it is clear that there is no scalable "product" there. Well-designed and scalable solutions take time to build, even by the best, and sometimes they are simply not necessary. Aggressive and customer-centric ENG-OPS can do wonders.