Marketing, sales, branding, etc are the ones who largely are doing the work to scale these companies. Ad dollars are one mechanism to grow reach across audienc

Marketing, sales, branding, etc are the ones who largely are doing the work to scale these companies. Ad dollars are one mechanism to grow reach across audiences, and those teams are the ones helping to make it actually happen. And yes, marketing/ad budgets will likely get cut across all sectors (some more than others) during a recession. It's one line item among many that companies will flex up or down depending on macroeconomic conditions, as well as the position/health of their individual firm.