7 ms·

Zynga does not have the same profit problems as Groupon. The only reason they dip low is from over marketing whereas Groupon's operational costs really are pric

by kin 15y ago

Zynga does not have the same profit problems as Groupon. The only reason they dip low is from over marketing whereas Groupon's operational costs really are pricey.

cma 15y ago
what significant operational costs does Groupon have that aren't in actuality marketing related?
- kin 15y ago
  sales. their sales team is massive and expensive. Zynga pours money into acquisitions and marketing. They have more than enough talent to produce formulaic games and generate profit but instead choose to keep spending.
  - cma 15y ago
    I guess I lump sales and marketing together