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I've met, lately, a really massive number of people who work in tech companies but say they work in "marketing" or "branding." I'm not really sure what they do

I've met, lately, a really massive number of people who work in tech companies but say they work in "marketing" or "branding." I'm not really sure what they do exactly, but I think it's to do with the amount of money in the ad tech business that drives profit for the likes of G, FB, etc. I guess decisions have to be made on product strategy, I suppose meetings with clients to discuss ad spend. Question is doesn't that capital spend dry during recessionary times?

chevman 4y ago
Marketing, sales, branding, etc are the ones who largely are doing the work to scale these companies. Ad dollars are one mechanism to grow reach across audiences, and those teams are the ones helping to make it actually happen. And yes, marketing/ad budgets will likely get cut across all sectors (some more than others) during a recession. It's one line item among many that companies will flex up or down depending on macroeconomic conditions, as well as the position/health of their individual firm.