Expectations. If you look back at software 20 years ago, even the most popular websites had relatively low complexity, both in terms of UI and functionality. A

Expectations. If you look back at software 20 years ago, even the most popular websites had relatively low complexity, both in terms of UI and functionality. A single person could have built most of them and value came primarily from content. Even early versions of Google were not that complex to build. Now the entry barrier for a minimum valuable product has dramatically increased to the point where it takes a big team and years to develop a program/website that passes the expectations of a user for their primary website/program.