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Stadia died because they mismanaged it and didn't put in enough / the right resources. It took them two years to add a search bar to the service. When I first
by ChildOfChaos 4y ago
Stadia died because they mismanaged it and didn't put in enough / the right resources. It took them two years to add a search bar to the service.
When I first decided to try it last year, I couldn't even sign in and access game pages without it making me sign up to a pro trial, I had too find a free to play game and go to that page and then go to other games from there. It was crazy. Completely unclear what the service was and how it worked for most people until recently. Even now with all the media coverage, i've seen large publications miswrite how the service worked and that you needed a pro subscription and to buy the games.
If they weren't going to put in the resources to get the triple titles, then they should have marketed it as a more casual gaming service. Used youtube to market it, have a bunch of party games on the subscription service and then it would have gotten more traction. They should of marketed it in the play store and to android users more. It could have worked, but they did nothing.
Casual players don't have a problem trusting Google, as they are not aware they shouldn't trust Google. Only tech people and people in the know, know that and this was Stadias real problem.
Tech people knew that Stadia existed, those people into games already had big gaming PC's and thought Stadia was a joke since it didn't have big triple A titles and they already had the hardware needed, the people that could have benefited the most for the service, didn't know it existed and if they did due to Stadias poor UX had no idea how it worked / that it could be useful for them.
The fact that Google's management could not see this, when it is so clear is silly, all they needed to do is pivot and relaunch the service and fix a few issues, they did all the hard work and then just gave up, it's insane.