We all just spent at least ten seconds thinking about his purchase. In aggregate, this is ten or one hundred times more attention we would have paid otherwise.

We all just spent at least ten seconds thinking about his purchase. In aggregate, this is ten or one hundred times more attention we would have paid otherwise. Is that worthy of $10M? I doubt it, but that's that experiment, and he will probably sell the actually artwork for more now that the stunt has been investigated by the Mexican government. Mission accomplished.