There are a lot of different things under the demand response umbrella. I agree that text messaging with an incentive is a no brainer. So are commercial and ind

There are a lot of different things under the demand response umbrella. I agree that text messaging with an incentive is a no brainer. So are commercial and industrial DR programs. But at the far end of the spectrum, where it starts being more automated and more opaque and confusing to residential power customers, I think it's less clear cut.