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How do you reconcile this with a lot of software having horrible UX? It has real consequences

• linguae 4y ago
  Here’s my take: in many projects there are design and engineering tradeoffs that put the user’s needs and interests against the company’s interests. A simple example would be ads. Many websites and software tools rely on ads for funding. There are many ways to serve ads with varying impacts on the user experience. The challenge is serving the ads in a way that brings in acceptable amounts of revenue while not alienating users with annoying, intrusive ads that drive users to their competitors. Of course, there are many situations where users can’t use competing software, or where there is no competitor. This leads to resentment, and I believe some of the negative sentiment against some UI/UX designers comes from people being burned by bad experiences caused by UI/UX being optimized for the interests of the company instead of the user.