That’s a legit & hard question, and my startup experience is in consumer SaaS products, but my first thought is: are sales & marketing truly critical to your bo

That’s a legit & hard question, and my startup experience is in consumer SaaS products, but my first thought is: are sales & marketing truly critical to your bootstrapping process, if you’re going B2B? I ask just because I’ve heard a lot of B2B, especially for young companies, happens via referral. Like the article, one way is to do it yourself until you grow and can hire someone into the positions you need. Do you have 1 customer ready to go who will fund solo development? Do you have a team who will jump in if you land a seed round, or will you start building solo? This all depends a lot on your funding & runway situation.