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Developers selling to Developers is the exception. There are many talented Sales/Marketing people. But few who can effectively target Developers. The Authors
by matchagaucho 4y ago
Developers selling to Developers is the exception.
There are many talented Sales/Marketing people. But few who can effectively target Developers.
The Authors path of bootstrapping via open source is a known tactic/strategy.
Ultimately growth will require directly approaching other Developers with a commercial proposal.
- freedomben 4y agoThe importance of this cannot be overstated. Developers are extremely difficult to market to if you're not a developer yourself. It can be done, but very few sales/marketing people will be successful unless they have much experience in it. The reason why is that developers break all the rules you learn in marketing departments and schools. What works with normal people will not just be ineffective on devs but will actively repel them.
- didgetmaster 4y agoAs a developer, I take exception to your insinuation that developers are not 'normal' people. :)