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I'm not sure how that interpretation of "playbook" helps the marketing. Are they targeting enterprise, general consumers, or US football coaches?
by troymc 15y ago
I'm not sure how that interpretation of "playbook" helps the marketing. Are they targeting enterprise, general consumers, or US football coaches?
- abrowne 15y agoNot that I necessarily think it was a great naming decision, but in North America the football coach "playbook" is commonly used in business strategy metaphors. (Search for something like "page out of apple's playbook".)