it ties people to a Google account from a young age and keeps them in the Google ecosystem. A loss leader to collect more data to help deliver more precise ads.

it ties people to a Google account from a young age and keeps them in the Google ecosystem. A loss leader to collect more data to help deliver more precise ads. Most schools pretty much require students to make a Google account. It's probably profitable by now due to kids in school who used it bringing it into the workplace, but compared to ads it is still a drop in the bucket in terms of revenue