In the 90s any huge site could get away with a table layout that worked well in exactly 1 fixed resolution without custom fonts and you certainly did not need t

In the 90s any huge site could get away with a table layout that worked well in exactly 1 fixed resolution without custom fonts and you certainly did not need to worry about SSL. Load times were not something to really worry about. People would wait. Most importantly, Google would not punish you for any of that stuff. But now, you do. At the basic level very little has changed to make any of these things automagically free. For example css has advanced a lot, but you actively have to know and use it to make things work, where as in the 90s you mostly did not have to do anything and nobody (neither search engines nor users) would care. So I would argue the real world skill floor has risen by a lot, in a mix of increased user expectations and and google expectations. On the other hand there's a wave of (SaaS) tools to flatten it. I am not sure what that nets to.