You can look at the historical track for both - unlocking new revenue streams. Some success here, but modest, going from ~90% of revenue from ads to ~80%. Bu

You can look at the historical track for both - unlocking new revenue streams. Some success here, but modest, going from ~90% of revenue from ads to ~80%. But it all moved to GCP, which still operates at a loss. That doesn't take any pressure off the ads. - revenue gains with targeting or other things that don't push real content down. It's pretty easy to find historical screen shots of how much the organic content gets pushed down below the fold. Today, most of the lucrative queries have almost nothing but ads above the fold. ("iphone", "vegas hotels", "robot vacuum").