RIM's devices always had the enterprise, work-only feel to them. They'd already cornered the market as THE CORPORATE device, so it was time to target the consu

RIM's devices always had the enterprise, work-only feel to them. They'd already cornered the market as THE CORPORATE device, so it was time to target the consumer (late to the party). They wanted to create an enterprise class device that consumers would also enjoy 'playing' with. Work first, play later.