4 ms·
A playbook is a book of strategies used by sports coaches. Typically in US football.
by sjs 15y ago
A playbook is a book of strategies used by sports coaches. Typically in US football.
- troymc 15y agoI'm not sure how that interpretation of "playbook" helps the marketing. Are they targeting enterprise, general consumers, or US football coaches?
- abrowne 15y agoNot that I necessarily think it was a great naming decision, but in North America the football coach "playbook" is commonly used in business strategy metaphors. (Search for something like "page out of apple's playbook".)
- Argorak 15y agoThis is nice - if you know the meaning behind the term. But RIM is an international company, so not all of their costumers know this all to well. I as a non-native speaker was definitely not aware of the term, so my first association was "play" - I am sure there are many more like me. This is definitely an unfortunate choice of a brand name.
- sjs 15y agoFair enough, just providing some context.
- deleted 15y ago[deleted]