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"...we believe the PlayBook, which will be further enhanced with the upcoming PlayBook OS 2.0 software, is a compelling tablet for consumers that also offers un
by troymc 15y ago
"...we believe the PlayBook, which will be further enhanced with the upcoming PlayBook OS 2.0 software, is a compelling tablet for consumers that also offers unique security and manageability features for the enterprise."
The device is named a "PlayBook" yet they're targeting the enterprise market. That seems wrong. Did they start by targeting general consumers then shift their target market without changing the device's name?
At least RIM is sticking to their guns and forging ahead with the device, unlike the wishy-washy maybe-we-will-maybe-we-won't emanating from HP regarding webOS.
- sjs 15y agoA playbook is a book of strategies used by sports coaches. Typically in US football.
- troymc 15y agoI'm not sure how that interpretation of "playbook" helps the marketing. Are they targeting enterprise, general consumers, or US football coaches?
- abrowne 15y agoNot that I necessarily think it was a great naming decision, but in North America the football coach "playbook" is commonly used in business strategy metaphors. (Search for something like "page out of apple's playbook".)
- Argorak 15y agoThis is nice - if you know the meaning behind the term. But RIM is an international company, so not all of their costumers know this all to well. I as a non-native speaker was definitely not aware of the term, so my first association was "play" - I am sure there are many more like me. This is definitely an unfortunate choice of a brand name.
- sjs 15y agoFair enough, just providing some context.
- deleted 15y ago[deleted]
- lambersley 15y agoRIM's devices always had the enterprise, work-only feel to them. They'd already cornered the market as THE CORPORATE device, so it was time to target the consumer (late to the party). They wanted to create an enterprise class device that consumers would also enjoy 'playing' with. Work first, play later.