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It’s aimed at Japan in at least one way: the person you need to convince that it’s necessary to have a game console in the house is Mom. It’s why the Switch is
by skhr0680 4y ago
It’s aimed at Japan in at least one way: the person you need to convince that it’s necessary to have a game console in the house is Mom. It’s why the Switch is designed for and marketed aggressively towards women and children, and why it’s a huge success.
- chungy 4y agoThe American marketing for the Switch is definitely not "women and children" -- they made that mistake with the Wii U and it hurt, badly. In the US, the Switch is almost exclusively marketed towards young adults, with perhaps a lean towards men rather than women.