The most prominent example of using tech like this is the re-creation of 1980s era Arnie in one of the early scenes in Terminator Genisys, released in 2015. The

The most prominent example of using tech like this is the re-creation of 1980s era Arnie in one of the early scenes in Terminator Genisys, released in 2015. They're showing a time travel modified version of the naked Arnie scene from Terminator and it looks fantastic. I think that use of the tech was really smart. I was meh about the film as a whole, but I really enjoyed those recreated scenes with additional time travel twists. As in this case, the fact that the actor was closely involved in the process and supportive of the use case is really the way to go. Actors make a lot of creative decisions in a performance so I think that personal input is key. I suppose there's an argument that in the case of a commercial that aspect of it isn't as big a deal, the actor is basically just renting out their likeness anyway, the performance aspect of it isn't as important.