Be that SEO or creating valuable content - creativity goes long way. Create something unique - and your post might as well go viral and you'll get tons of backl

Be that SEO or creating valuable content - creativity goes long way. Create something unique - and your post might as well go viral and you'll get tons of backlinks and traffic and hence ranking from Google. Having said that - and being in SEO field myself - if you build tons of backlinks to not-that-great page - you'll get ranked higher than others who are trying to content their way to the top. It's like creative fistfighter will likely lose to creative machine gun owner :) I've created 1 page website and attracted about 50,000 backlinks to it targeting highly competitive computer security keywords in about 80,000,000 pages competition. That got me to #1 page, while IBM, RSA and similars had to use Adwords to be seen. It was fun for me to do it. I guess the bottom line - do what you love - and you'll succeed no matter what.