I suspect it’s how Fake Steve Jobs was unmasked 15 years ago: The New York Times found Mr. Lyons by looking for writers who fit those two criteria, and then by

I suspect it’s how Fake Steve Jobs was unmasked 15 years ago: The New York Times found Mr. Lyons by looking for writers who fit those two criteria, and then by comparing the writing of “Fake Steve” to a blog Mr. Lyons writes in his own name, called Floating Point https://www.nytimes.com/2007/08/06/technology/06steve.html https://www.nytimes.com/2007/08/06/technology/06steve.html