This website is pretty bad in terms of pitching the product. On a Macbook Pro, there is a giant black bar with nothing but the headline, which is then repeated

This website is pretty bad in terms of pitching the product. On a Macbook Pro, there is a giant black bar with nothing but the headline, which is then repeated in the video. The video itself tells me nothing about how it can improve an enterprise. And The macro fly-by of the device itself makes sense for a B2C product much mote than it does for a B2B product. Just weak across the board - feels like it might have been done internally even - and that's before we talk about how they've raised $3.5 BILLION dollars. In another life, I managed a team working on Google Glass and tbh I'm not surprised that they still don't have more compelling use cases. Hands-on training is a relatively niche market. And the medical example - separating conjoined twins - seems like it could be handled just as well or better via VR or just a standard display. The dirty secret of the space is that enterprises want to de-skill labor wherever possible to save costs. But if a step in the value creation process can be truly de-skilled it likely can be automated, and if it can't, human beings learn well enough that they don't need (or want) the goggles strapped to their face for long.