Yes, this is technically true, however this is pedantic nitpickery that's besides the point. 1) The article specifically mentions emoji. 2) Emoticons and emoj

Yes, this is technically true, however this is pedantic nitpickery that's besides the point. 1) The article specifically mentions emoji. 2) Emoticons and emoji are extremely related concepts and emoticons influenced the development of emoji. 3) Neither emoji nor emoticons were invented or popularized by women AFAICT. Pointing out that they are not the same thing doesn't mean that emoji or emoticons were invented by women or for women, which is what the article basically said outright. My original point was: if the article gets silly things like "emoji are feminine" completely wrong, why can I trust the other things it says?