Here's five studies: https://scholar.google.com/scholar?&q=Djamasbi%2C%20S.%2C%20Tullis%2C%20T.%2C%20Siegel%2C%20M.%2C%20Ng%2C%20F.%2C%20Capozzo%2C%20D.%2C%20G

Here's five studies: https://scholar.google.com/scholar?&q=Djamasbi%2C%20S.%2C%20Tullis%2C%20T.%2C%20Siegel%2C%20M.%2C%20Ng%2C%20F.%2C%20Capozzo%2C%20D.%2C%20Groezinger%2C%20R.%3A%20Generation%20Y%20%26%20Web%20Design%3A%20Usability%20Testing%20through%20Eye%20Tracking.%20In%3A%20Proceedings%20of%20the%20Fourteenth%20Americas%20Conference%20on%20Information%20Systems%2C%20Toronto%2C%20Canada%2C%20pp.%201%E2%80%9311%20%282008%29#d=gs_qabs&t=1664595170692&u=%23p%3DvDzdTEIM6Y4J https://scholar.google.com/scholar?&q=Djamasbi%2C%20S.%2C%20... https://scholar.google.com/scholar?&q=Djamasbi%2C%20S.%2C%20Tullis%2C%20T.%2C%20Hsu%2C%20J.%2C%20Mazuera%2C%20E.%2C%20Osberg%2C%20K.%2C%20Bosch%2C%20J.%3A%20Gender%20Preferences%20in%20Web%20Design%3A%20Usability%20Testing%20through%20Eye%20Tracking.%20In%3A%20Proceedings%20of%20the%2013th%20Americas%20Conference%20on%20Information%20Systems%2C%20Keystone%2C%20Colorado%2C%201-8%20%282007%29#d=gs_qabs&t=1664595218450&u=%23p%3DY3tn93fg7e4J https://scholar.google.com/scholar?&q=Djamasbi%2C%20S.%2C%20... https://ourapps.princeton.edu/uploads/190805104123-A-3176.pdf https://ourapps.princeton.edu/uploads/190805104123-A-3176.pd... https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.871.9815&rep=rep1&type=pdf https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.87... https://www.sciencedirect.com/book/9780124081383/eye-tracking-in-user-experience-design https://www.sciencedirect.com/book/9780124081383/eye-trackin... I'm sorry, you just don't know what you are talking about. This is a widely studied area in human computer interaction both academically and informally.