Honestly I don’t think B2B/B2Gov is all that much more of a viable path for AR than B2C is. It’s certainly not the magic key to success that I’ve seen some poin

Honestly I don’t think B2B/B2Gov is all that much more of a viable path for AR than B2C is. It’s certainly not the magic key to success that I’ve seen some point to (usually as “ohh yeah the helmet/goggles/headset is ugly, nerdy, and anti-fashionable, but we will just sell to business and the military who will require their employees to use it.”) AR is really going to need a killer app to take off (or at least light the way and show other’s what is possible.) I hope when Apple announces their AR glasses they have some really, really good apps and demos to show off along with solid development tools; what I don’t want to see is Tim Cook showing off some MOBA game no one has ever heard of and ending with “…and we can’t wait to see what you do with it.” Edit: For example, Daqri was one (but far from the only) AR companies that thought B2B was the way. They went out of business in 2019. https://techcrunch.com/2019/09/12/another-high-flying-heavily-funded-ar-headset-startup-is-shutting-down/ https://techcrunch.com/2019/09/12/another-high-flying-heavil...