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Their main value prop is any sophisticated work requiring extensive pre-planning in group settings or in a physical environment like surgeries, architecture, an
by dmix 4y ago
Their main value prop is any sophisticated work requiring extensive pre-planning in group settings or in a physical environment like surgeries, architecture, and work training.
There’s tons of complex jobs like this in the military, healthcare, high end niche manufacturing, etc.
There’s also the sales aspect where you help customers visualize products like a car demo to executives.
The barrier seems to be customization and staffing the implementation. You could generalize some things like certain specialized surgeries and create platforms across other fields. But most might require a mix of 3d, coders, and designers/art directors.
So we could see the equivalent of video production studios or web design shops for AR. Then these same shops will find patterns and develop products to generalize them.
- Pulcinella 4y agoHonestly I don’t think B2B/B2Gov is all that much more of a viable path for AR than B2C is. It’s certainly not the magic key to success that I’ve seen some point to (usually as “ohh yeah the helmet/goggles/headset is ugly, nerdy, and anti-fashionable, but we will just sell to business and the military who will require their employees to use it.”) AR is really going to need a killer app to take off (or at least light the way and show other’s what is possible.) I hope when Apple announces their AR glasses they have some really, really good apps and demos to show off along with solid development tools; what I don’t want to see is Tim Cook showing off some MOBA game no one has ever heard of and ending with “…and we can’t wait to see what you do with it.” Edit: For example, Daqri was one (but far from the only) AR companies that thought B2B was the way. They went out of business in 2019. https://techcrunch.com/2019/09/12/another-high-flying-heavily-funded-ar-headset-startup-is-shutting-down/ https://techcrunch.com/2019/09/12/another-high-flying-heavil...
- jelling 4y agoI managed a team building for Google Glass. These high complexity labor use cases were the promise then as now. But the quiet part is that it’s to de-skill these positions as much as possible. Problem is that in the meanwhile they want highly skilled people to put up with basically nanny-ware strapped to their face.
- tootie 4y agoI still just don't see what Magic leap is going to do in that space. If you just need to overlay real world visuals with metadata, you can do it with a consumer grade smart phone for the past 5 years. If you want immersive, then you want VR. The niches that require goggles are tiny.
- germinalphrase 4y agoAR won’t matter until shared experiences and body mods are real and in daylight.
- inerte 4y agoArchitecture is a reality right now, I've seen architects presenting their projects on a VR headset with clients walking outside and inside their projects. It's actually super cool, and a few thousand dollars investment (you're building the model anyway) seems to be worthy for the extra wow factor.