Why don't we just call it what it is: "Microsoft redirects all browser traffic through their servers". At first it sounds great but in two years when the start

Why don't we just call it what it is: "Microsoft redirects all browser traffic through their servers". At first it sounds great but in two years when the start selling the data or start injecting ads, what will the privacy advocates think then? How long until Microsoft decides they don't like your site, so they're going to block it? Yet another move towards centralization of the internet, NO THANKS.