It's the same way in urban grocery stores in the US. Produce is at the front, next to the entrance. Junk food is furthest from the entrance, in the back row

It's the same way in urban grocery stores in the US. Produce is at the front, next to the entrance. Junk food is furthest from the entrance, in the back row of aisles. I assume the grocer logic is something like "make them walk past and consider all the other stuff before they get to what they really want (junk food)"