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Sorta... http://www.whirlycott.com/phil/2005/10/17/stylefeeder-step-1-start/ http://www.whirlycott.com/phil/2005/10/17/stylefeeder-step-1... LMK if that's not

• Liu 15y ago
  Well, I would be happy to hear about things such as: * Which features did your first version have? * How did you get your first users? * Did StyleFeeder rely on B2B connections, if so how did you find/create them? * What was StyleFeeder's business model? * When did you start looking for funding/why/how? Thanks for the time and experience sharing!
  • whirlycott1 15y ago
    Those are short so I will just answer them here: * Basic social sharing of products, fancy bookmarklet, following other people and then we quickly moved into some high-end realtime recommendation technology. * At first, it was just friends and family spreading the word. Our first big jump came after our bizdev guy joined and he did a deal with Mary-Kate and Ashley Olsen to feature us on their homepage and for them to create accounts and share products they were interested in with their fans. We did a bunch of other celebrity stuff. Then, we really grew right after the Facebook platform launched. SEO was also a major factor. * B2B connections were largely a waste of time. * 90% affiliate, 10% advertising. * Funding: I didn't pursue it at first, but smarter people than I saw the bigger opportunity that I hadn't tuned into yet and made introductions.