3 ms·
> they get a ton of free traffic which they can't monetize anymore.
by marstall 4y ago
> they get a ton of free traffic
which they can't monetize anymore.
- freedomben 4y agothey absolutely could throw everything behind a paywall and not even let search engines in without payment/subscription. they choose not to because they want the ton of free traffic that comes their way by being indexed and auto-expanded on social media feeds.
- marstall 4y agoexcept they currently have to act alone, as the article notes. So if an individual newsgatherer were to shut itself down like that, readers looking for "news, any news" would just bounce off to another source that was more open.