This was a really fantastic summary of why you should do inbound marketing and how you can get started delivered in a lively and entertaining fashion. Congratu

This was a really fantastic summary of why you should do inbound marketing and how you can get started delivered in a lively and entertaining fashion. Congratulations Rand! Looking forward to seeing more from you on the speaking front. I can personally attest to the value of "mining the social web". When we first launched decal mockups[1] to get some eyeballs amongst designers my only strategy for getting traffic was to post it on HN. When it slid off the newest page and into oblivion I was really down in the dumps but I just added a stream in hootsuite for the word "mockups", then anytime someone mentioned mockups I posted a link to the site and got 70 people signing up within the first week. It's a fantastic way to engage with early adopters (although I would warn against automating it - I think possibly it was the fact that each message was personalised that meant I got very few negative reactions - only one that I can remember which was some guy telling me to "diaf" :) [1] http://www.decalcms.com/mockups http://www.decalcms.com/mockups