Yup, it actually predates YCombinator :) Found it via a mention in a more recent post discussing mobile personalization and found it fairly interesting. These p

Yup, it actually predates YCombinator :) Found it via a mention in a more recent post discussing mobile personalization and found it fairly interesting. These problems are definitely still around, and sometimes peoples' perception of what personalization knows and is doing is more interesting than the actual personalization algorithms themselves!