In order for Stadia to be profitable, Google needed a lot of people to sign up for it. Not enough people did, and after running Stadia for many months, there w

In order for Stadia to be profitable, Google needed a lot of people to sign up for it. Not enough people did, and after running Stadia for many months, there was nothing to indicate that enough people ever would, or that the burn rate could be lowered enough to be profitable with the current number of customers. So tactically it didn’t make sense, and apparently nobody could make a strategic case (i.e., even though we are losing money now, we should continue it for <reasons>) for it either.