I was never actually aware of the "market research" definition; this is the first I've heard of it. At Moz, I've long been looking for a phrase that means "con

I was never actually aware of the "market research" definition; this is the first I've heard of it. At Moz, I've long been looking for a phrase that means "content marketing + white hat SEO + social media + email marketing + conversion rate optimization." Inbound marketing has come to take on that definition, and I like the terminology. Permission marketing always had an association to me with list building (usually email), but never SEO, social, CRO, etc. If another term/phrase catches on that encompasses all those facets of organic/natural/inbound/white hat/mostly-non-paid web marketing, I'd likely switch to that. In the meantime, it's far easier and more comfortable to go with the prevailing convention. BTW - Saw your other comment below and am totally flattered. Not sure how I can live up to that, but thank you :-)