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People complain about this all the time. It is annoying, but it's not illogical. If you have looked at something once, say there's a 99% chance that you have
by wikfwikf 4y ago
People complain about this all the time.
It is annoying, but it's not illogical.
If you have looked at something once, say there's a 99% chance that you have no further interest in it. But the 1% chance that you are potentially going to buy it after being shown the ad again is still much better odds than showing it to a random person, or a random person who is somehow correlated to the target market.
Even after seeing the ad 50 more times and ignoring it, you are probably still a statistically better lead than someone who has never interacted with the ad. They're not making a strong assumption about you, even though it seems that way. They're making a very weak assumption based on the small number of people who clicked once, hesitated, saw the ad 49 times more, carried on hesitating, and now are finally ready to buy.
- dangus 4y agoIt definitely isn't some big problem that bothers me at all. I do wonder if advertisers can turn that behavior off and/or limit the number of times their product is shown to the same person. I also wonder if Meta has some kind of model that's predicting post-impression interest.