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Exactly what I’m saying. I clicked or expanded something out of momentary curiosity. Maybe the ad was provocative or mysterious and I wanted to see what the dea
by dangus 4y ago
Exactly what I’m saying. I clicked or expanded something out of momentary curiosity. Maybe the ad was provocative or mysterious and I wanted to see what the deal was.
Step two, I get retargeted. That’s fine and expected.
Step three, I get retargeted. Again. And again…and again.
What I don’t understand is how Meta/Instagram can’t figure out at least a little bit sooner that I was clearly just satisfying my curiosity and now every time I see the same ad I scroll by extra fast or otherwise interact in ways that should indicate disinterest.
- wikfwikf 4y agoPeople complain about this all the time. It is annoying, but it's not illogical. If you have looked at something once, say there's a 99% chance that you have no further interest in it. But the 1% chance that you are potentially going to buy it after being shown the ad again is still much better odds than showing it to a random person, or a random person who is somehow correlated to the target market. Even after seeing the ad 50 more times and ignoring it, you are probably still a statistically better lead than someone who has never interacted with the ad. They're not making a strong assumption about you, even though it seems that way. They're making a very weak assumption based on the small number of people who clicked once, hesitated, saw the ad 49 times more, carried on hesitating, and now are finally ready to buy.
- dangus 4y agoIt definitely isn't some big problem that bothers me at all. I do wonder if advertisers can turn that behavior off and/or limit the number of times their product is shown to the same person. I also wonder if Meta has some kind of model that's predicting post-impression interest.