(Nathan Fielder invents Yelp) Nathan Fielder: Business school friend Jeff had a very interesting idea involving reincarnation. He wanted to create an app that

(Nathan Fielder invents Yelp) Nathan Fielder: Business school friend Jeff had a very interesting idea involving reincarnation. He wanted to create an app that allowed users to leave a review for any dead person. The app would then compile all of these reviews into an aggregate score so they could measure who is the most "likeable" dead person. Jeff made no progress towards realizing this idea because he could not come up with a monetization strategy. Q: What is business school friend Jeff's best idea? Nathan Fielder: The app he developed that allows users to rate how dangerous they perceive a certain bar or nightclub to be before they go out. The reason it was his best idea is that the monetization strategy was clear, simple and easy to execute. Q: What was the monetization strategy for Jim's nightclub safety rating app? Nathan Fielder: So basically the idea is that before somebody decides to go to a bar or nightclub, they can check what the safety rating is on Jim's Bar Safety App. The app would have five different levels of safety rating ranging from 1 to 5. Nightclubs could easily pay to add additional star rating to a selected bar, that way it would appear as if the safety of the bar is even higher.