I mean they say this, but let’s say it’s true (this study is small, and this is the kind of question where people “know” how they meant to answer to be a Good P

I mean they say this, but let’s say it’s true (this study is small, and this is the kind of question where people “know” how they meant to answer to be a Good Person (tm)), lots of people can think that, but will still go for the best option from an overall consumer view. E.g I’ve recently being redoing a chunk of my kitchen, and issues with things from Home Depot and Amazon have been handled better in every case. Like I got a dishwasher from home depot that was clearly dropped (and delivered upside down), and they sent ups to pick it up for the return the next day. Similarly Amazon with damaged goods. The smaller firms have been the ones where I had more problems - so I paid more, it took longer, and I had more difficulty getting responses to a few of the missing parts. Every small/local business is like a lottery, and if there are other things involved (like when your contractors are going to be working) that just becomes too risky. So yeah, I’d prefer a company that lowered CEO pay, but preferring something doesn’t make it a realistic choice. (In a similar vein, I’d prefer to have an electric car, but that’s a lot of money and my current car works, so my current car remains)