MASSIVE POINT > If you're an early stage startup looking for market fit, a A/B test really will authentically take weeks or months to get enough data. Most of

MASSIVE POINT > If you're an early stage startup looking for market fit, a A/B test really will authentically take weeks or months to get enough data. Most of the times at startups you will never have enough data to parse out exactly why something is or isn't working. It's more like an artist where you need taste to see where things are going. Once you have that - then you can start to optimize with data. Seen so many super-smart data guys at FAANG companies switch to startups and get stuck in the mud because they're looking at dashboards everyday and wondering why they're having a data anonomoly instead of looking at the bigger picture. Sometimes there's not a huge reason why traffic/conversions/sales are lower. Sometimes it's just Thursday.