> what if they don't? Why should they? They will because they are a for-profit company and there's profit to be had. Apple will likely find a strong marketing

> what if they don't? Why should they? They will because they are a for-profit company and there's profit to be had. Apple will likely find a strong marketing angle for their Ad network (won't be the first time they've tried). Selling hardware is a great business but it gets saturated eventually. The next move for eternal growth is selling services on top of said hardware. > I would lose a lot of trust in Apple if they did. I don't buy iOS devices because I trust Apple Ads better. I buy them because I can avoid ads better and my privacy doesn't get shredded in the process. Apple already has a lot of data about you. Consider that they own both the hardware and software experience on an iPhone. I'm having a hard time seeing an alternative here unless you have the time to manage your own phone OS... > Wouldn't that be a massive antitrust issue? Only if someone does something about it. I assume G and Meta's lawyers are already working on arguments.