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> Apple will probably fill in that void at some point a) what if they don't? Why should they? b) I would lose a lot of trust in Apple if they did. I don't bu

by r00fus 4y ago

> Apple will probably fill in that void at some point a) what if they don't? Why should they? b) I would lose a lot of trust in Apple if they did. I don't buy iOS devices because I trust Apple Ads better. I buy them because I can avoid ads better and my privacy doesn't get shredded in the process. c) Wouldn't that be a massive antitrust issue?

Ozzie_osman 4y ago
Apple already is filling that void. If you run your ads on third-party networks, you are beholden to Apple's privacy rules. But if you run Apple Search Ads through, Apple itself, a lot of the same rules don't apply and you get targeting and attribution back. A lot of advertisers are thus shifting their ad spend into Apple.
- r00fus 4y ago
  But this is just in the App Store, right? Not on web or within iOS spotlight. Honestly I don't use FB, but my wife does, and I can tell you she spends about 1/100th the time in the Apple App Store as FB. I don't see Search Ads as having anywhere near the same context.
  - Ozzie_osman 4y ago
    Yes, their inventory is smaller at the moment, but they also show ads in News and Stock apps (note that those ads are personalized and don't have an ATT prompt by default.. so Apple apps don't have to play by the same rules as others). My guess is they will continue to expand inventory to other Apple apps (eg Maps, etc), but whether they try to build a full-fledged ad platform (where you can use Apple to buy ads in 3rd party apps) is yet to be seen.. they'd definitely have to overcome a backlash if they did that.
    - hnaccount_rng 4y ago
      Where do you get ads in the Stocks app? At least I don't. Though the yahoo finance news stuff is rather useless.
Infinitesimus 4y ago
> what if they don't? Why should they? They will because they are a for-profit company and there's profit to be had. Apple will likely find a strong marketing angle for their Ad network (won't be the first time they've tried). Selling hardware is a great business but it gets saturated eventually. The next move for eternal growth is selling services on top of said hardware. > I would lose a lot of trust in Apple if they did. I don't buy iOS devices because I trust Apple Ads better. I buy them because I can avoid ads better and my privacy doesn't get shredded in the process. Apple already has a lot of data about you. Consider that they own both the hardware and software experience on an iPhone. I'm having a hard time seeing an alternative here unless you have the time to manage your own phone OS... > Wouldn't that be a massive antitrust issue? Only if someone does something about it. I assume G and Meta's lawyers are already working on arguments.

by r00fus 4y ago

Ozzie_osman 4y ago

Apple already is filling that void. If you run your ads on third-party networks, you are beholden to Apple's privacy rules. But if you run Apple Search Ads through, Apple itself, a lot of the same rules don't apply and you get targeting and attribution back. A lot of advertisers are thus shifting their ad spend into Apple.

r00fus 4y ago
But this is just in the App Store, right? Not on web or within iOS spotlight. Honestly I don't use FB, but my wife does, and I can tell you she spends about 1/100th the time in the Apple App Store as FB. I don't see Search Ads as having anywhere near the same context.
- Ozzie_osman 4y ago
  Yes, their inventory is smaller at the moment, but they also show ads in News and Stock apps (note that those ads are personalized and don't have an ATT prompt by default.. so Apple apps don't have to play by the same rules as others). My guess is they will continue to expand inventory to other Apple apps (eg Maps, etc), but whether they try to build a full-fledged ad platform (where you can use Apple to buy ads in 3rd party apps) is yet to be seen.. they'd definitely have to overcome a backlash if they did that.
  - hnaccount_rng 4y ago
    Where do you get ads in the Stocks app? At least I don't. Though the yahoo finance news stuff is rather useless.

Infinitesimus 4y ago

> what if they don't? Why should they? They will because they are a for-profit company and there's profit to be had. Apple will likely find a strong marketing angle for their Ad network (won't be the first time they've tried). Selling hardware is a great business but it gets saturated eventually. The next move for eternal growth is selling services on top of said hardware. > I would lose a lot of trust in Apple if they did. I don't buy iOS devices because I trust Apple Ads better. I buy them because I can avoid ads better and my privacy doesn't get shredded in the process. Apple already has a lot of data about you. Consider that they own both the hardware and software experience on an iPhone. I'm having a hard time seeing an alternative here unless you have the time to manage your own phone OS... > Wouldn't that be a massive antitrust issue? Only if someone does something about it. I assume G and Meta's lawyers are already working on arguments.