> For one, impressions should probably be priced lower since the user has no engagement with the content. And because displaying a web page in a temporary in-a

> For one, impressions should probably be priced lower since the user has no engagement with the content. And because displaying a web page in a temporary in-app browser will likely prevent the user from viewing or interacting with the ads as intended. (For example, if a user taps on one of the ads, where does that open?)