IMO it's only safe to A/B test things where the product vision doesn't matter one bit. Stuff like where to place the button on the screen to drive conversions o

IMO it's only safe to A/B test things where the product vision doesn't matter one bit. Stuff like where to place the button on the screen to drive conversions on a landing page or what copy to use to target X market segment. Edit: A better way to put that might be - only use A/B testing to make tactical decisions, but never use it to decide strategy or logistics.