On the one hand, yes. But on the other that's also been true of The Gap and Nike. Fruit companies have toppled governments, and people have been shot suppressin

On the one hand, yes. But on the other that's also been true of The Gap and Nike. Fruit companies have toppled governments, and people have been shot suppressing unionization in a host of industries. I am not convinced that the morality is enough to convince the credit card companies to forgo their cut of that "lot of money." I suspect that the bigger concern is the higher levels of fraud when many participants in a market are unusually uncomfortable turning to public courts to address disputes.