The high price of Apple products in markets like India was such a great targeting filter for D2C products by itself. There was a time in 2020-21 when you could

The high price of Apple products in markets like India was such a great targeting filter for D2C products by itself. There was a time in 2020-21 when you could literally throw any random ad for a premium product, choose iPhone users as your target, and land wild conversions.